Property Sector Is Still Hot with a Debut of New Developer
“The Choice Property Development”
A veteran engineer in the property sector who turns from Nara Consult to be the developer’s managing director launches the first project, “C Ekkamai,” a high-rise condominium on Ekkamai Road in a prime location with right prices and assuring construction quality.
Property sector continues so hot. The Choice Property Development Co., Ltd. recently jumps into the property sector with the launch of the first project, “C Ekkamai,” a high-rise condominium under the concept of prism design with unit price starting from only 3 Million Baht and the project sales value of 3 Billion Baht. As it is the company’s first project, it aims to do the best by choosing a prime location and offering good quality product with a cool design. It has “Plus Property” managed marketing and sales and expects to close sales in a short period as demand in Ekkamai area is still as high as 82% while residential prices soar everyday with an increase of 80% in condo price in the past 5 years.
Mr. Winyu Poolkerd, Managing Director of The Choice Property Development Co., Ltd. says, “I have been in the property sector so long, saying through my life time. Now I’m wearing another hat today as the head of The Choice Property Development. I would like to thank you the board of director who trust me to work for property development again. I have applied all knowledge I have throughout my life to accomplish the company’s objective—we will develop both high-rise and low-rise projects in the next five years before developing non-residential projects like commercial property including office building, hotel or even tourist destination.”
The Choice’s first project is C Ekkamai, a high-rise condominium with 44 storeys and 736 units which comprise 729 residential units and 7 commercial units. Residential units feature 3 sizes including 1 bedroom sized 27-52.25 square meter, 2 bedroom sized 51.50 - 65 sq m and penthouse sized 82 - 126 sq m. Average price is 125,000 Baht per sq m, starting from 3 to 19 Million Baht a unit. The project is located on Ekkamai Road near Petchburi Road. The development concept is prism design which we apply a principle of reflecting light that creates dimension. This represents the project's location on Ekkamai Road which links the central business district by both Sukhumvit and Petchburi Road. It is a location for urbanite lifestyle in the heart of Ekkamai-Thong Lo. In another angle, the reflection of prism is conveyed in architecture and interior design of C Ekkamai—all design and every single detail will match every function. For example, a good layout in the unit and the ceiling-to-floor height of 2.7 meter in every unit is more comfortable to stay as well as stylish and more spaces of common area and sky lounge with 360-degree panoramic view from the highest point of Ekkamai.
The company’s first project development on Ekkamai Road is a hard job for the team as this road has a unique lifestyle related to the living. Our target group is B+ customers whose income is around 60,000 baht or more, who prefer metropolitan lifestyle and living in the business area which is easy to travel. We assign Plus Property Co., Ltd. to manage marketing and sales.”
Ms. Somsakul Limsuttaphan, Assistant Managing Director—Property Management, Plus Property Co., Ltd. discloses about property market in Ekkamai area that, “Ekkamai is a quality location near the heart of the city and the central business district with convenient transportation routes linking Rama IV, Petchburi and Ram Intra Road. With this convenience and proximity to the inner city, land plot in this location is very scarce. Currently, there are 4 projects launched in Ekkamai area with a total supply of 1,096 units with a good take-up rate of 82%. This drives residential prices in this area to soar by 80% within only 5 years. Re-sale condominium at projects launched in the past 2-5 years sees a rise of 30-50% in selling prices on average, compared with the prices on the launch date. For rental market, a gross rental yield is good at around 4% per year. The most popular size is 1 bedroom. This location is still hot consecutively.”
For the sales target at C Ekkamai, Ms. Somsakul adds, “we are strongly confident that this project will get a good response from both real demand and investor as it launches with an average price of only 125,000 Baht per sq m. At this price on this location, it will be best in quality and price of new condominium on Ekkamai Road. We expect to have sales of 40% on pre-sale period. When compared with other projects nearby where selling price is approximately 160,000 Baht per sq m, C Ekkamai is very attractive which is expected to be sold out in a short period.”
C Ekkamai is a high-rise condominium with 44 storeys and 736 units which comprise 729 residential units and 7 commercial units. It is distinguished with the location on Ekkamai Road linking the heart of Thong Lo area, Sukhumvit Road and Petchburi Road. Architecture and interior design concerns about customer’s lifestyle like:
• Paying attention on every single detail of design and construction like the building’s wing designed to be single corridor and window to create open space in the building. The use of premium-grade materials like kitchen topped with synthetic surface, high gloss panel and soft-close drawer
• Expanding residential area with the ceiling-to-floor height of 2.7 m for 1 bedroom and up to 4.2-5.5 m for special unit which is higher than the standard. At the lobby and the sky lounge, the ceiling-to-floor height is as high as 7 and 8 m respectively. Space to take the view from the living room is also extended with a long balcony where a view from the highest point in Ekkamai area can be seen.
• Facilities are designed for every lifestyle under the same standard with hotel, for example, the drop-off area which is designed for a real traffic condition. The lobby is designed to be like a living room where unit owners and their friends can meet. The open area with glamorous design will impressively welcome every visitor. There are other facilities designed to serve lifestyle of every unit owner like swimming pool, working space, fitness, jogging track, sky garden, sky lounge and roof top.
• All of these can be owned with the best price in Ekkamai-Thong Lo neighborhood.
C Ekkamai is set to launch with special prices on pre-sale period on Oct 15-16. 1 bedroom is priced from 3 Million Baht with a special discount of up to 100,000 Baht as well as an additional discount of 50,000 Baht from online registration, totaling up to 150,000 Baht. For more information, please contact 098-268-5588 or register atwww.cekkamai.com for a special discount.

About The Choice Property Development Co., Ltd.
The Choice Property Development Co., Ltd. or The Choice is a residential and commercial property developer in Bangkok and business area in Thailand. With the idea to create a good society for Thai people, The Choice designs every single detail of residence for customer to stay at the best place with most convenience. We build a home as ‘we want to stay’ and truly focus on ‘human to human’ concept.
The Choice was founded in 2015 with a registered capital of 600 Million Baht (fully-paid), held 70% by Thai shareholder group and 30% by investors from Hong Kong. The Choice’s team is among new generations who apply experiences from overseas travel and study to design the project. It has engineering team with quality and working experiences of more than 20 years in the property sector, developing more than 100 residential buildings worth over 10 Billion Baht. The Choice is an alternative that brings modern design and real experiences to apply with construction process with an aim to becoming a choice for everyone.

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คุณวิญญู พูลเกิด
ตำแหน่ง: Managing Director
กำรศึกษำ
ปริญญาตรี คณะวิศวกรรมศาสตร์ สาขา วิศวกรรมโยธา มหาวิทยาลัย สงขลานครินทร์
Bachelor of Engineering (Civil Engineering), Prince of Songkla University
ประสบกำรณ์กำรทำงำน
ปี 2016- ปัจจุบัน Managing Director, The Choice Property Development Co,Ltd.
ปี 2015 – ปัจจุบัน President, Nara Consult and Design Co., Ltd.
ปี 2015 – ปัจจุบัน Managing Director, Nara Plus Consult Co., Ltd.
ปี 2014 – ปี 2015 Managing Director, GDT Property Co, Ltd.
ปี 2012 – ปี 2014 Managing Director , Nara Consult and Design Co., Ltd.
ปี 1995 –ปี 2012 Project Manager, Sansiri PLC.
ปี 1990- ปี 1995 Project Engineer, Kay Thai Contractor
ผลงำนที่ผ่ำนมำ
1. Sansiri Public Co., Ltd.
a. The Line Wongsawang
b. D Condo Creek Puket
c. D Condo Kathu-Patong
d. D Condo Ramkhamhaeng 64
e. D Condo Ramindra
f. Baan Sansuk Huahin (Project value 720 million Baht)
g. D Condo Charan-Bangkhunnon
h. Baan Kun Koey
i. Baan Ku Kieng
j. Condo One Sathorn
2. PLUS PROPERTY Co,ltd.
a. Sathorn Plus
b. Plus 67
c. Condo One Ladproa 18
d. Condo One Ladproa 15
e. D Condo Onnuch-Suvarnabhumi
f. My Condo One Sukhumvit 52 (Project Value 104 million Baht)
g. Condo One Sukhumvit 67
h. Condo One Sukhumvit 52
i. Condo One Thonglor Station
3. LHM Real Estate (1992) Co., Ltd.
a. The Breeze Huahin
b. The Seacrace Huahin
c. La Vallee Huahin (Project Value 450 Million Baht)
4. Quality Houses Public Public Co.,Ltd.
5. Pruksa Real Estate Public Co., Ltd.
a. The Reserve (Project Value 510 Million Baht)
6. Grand Unity Development Co., Ltd.
a. U Delight @ Onnut Station (Project Value 1,387 Million Baht)
b. U Delight @ Jatujak Station (Project Value 900 Million Baht)
c. U Delight @ Huaykwang Station (Project Value 600 Million Baht)
d. U Deligth Residence Patthanakarn-Thonglor (Project Value 600 Million Baht)
e. U Delight @ Talat Phlu Station
f. U Delight @ Bangson Station
7. Asian Property Development Plc.
a. Aspire Sukhumvit 48 (Project Value 818 Million Baht)
b. Aspire Rattanathibet 2
c. Aspire Sathorn-Taksin Phase 1&4
8. Real Asset Development Co., Ltd.
9. JSP Property Public Co., Ltd.
a. Sampeng 2 Condo Sathorn-Kanlapaphruek (Project Value 4,000 Million Baht)
b. Miami Bangpu (1-3) (Project Value 6,000 Million Baht)
c. Miami Bangpu (7-9) (Project Value 6,000 Million Baht)
10. Univentures Public Co., Ltd.
11. Sena Development Public Co., Ltd.
a. The Niche Mono @ Bangna
b. The Niche ID @ Ladpraow Wang-Hin
12. Navathanee Co., Ltd.
a. Navatanee Project (Project Value 2,000 Million Baht)
13. Chai Pattana Land Co., Ltd.
14. Ananda Development Public Co., Ltd.
a. IDEO Mobi Sukhumvit East Gate (Project Value 2,617 Million Baht)
b. Ashton Residence 41 (Project Value 600 Million Baht)
15. Rende Development Co., Ltd.
16. Origin Property Public Co., Ltd.
a. Notting Hill Chareonkung
b. District Sriracha Kensington Phase 1
c. District Sriracha Kensington Phase 2
d. Knightsbridge The Ocean Sriracha (Project Value 2,000 Million Baht)
e. Knightsbridge The River (Project Value 1,400 Million Baht)
f. District Sriracha Notting Hill
g. Notting Phraeksa
h. The Cabana (KNB) (Project Value 1,000 Million Baht)
17. G.D.T. Property Co., Ltd.
18. Sinsakahol Co., Ltd.
19. Nayara Caption Co., Ltd.
20. SP Plus Property Co., Ltd.
21. Habitat Group Co., Ltd.
22. CNP Residence Co., Ltd.
23. Aquarius Estate Public Co., Ltd.
a. Estates Rattanathibet (Project Value 1,370 Million Baht)
b. Aria Asoke (Project Value 4,000 Million Baht)
24. SC Asset Public Co,Ltd.